What We Do

Think of us as your general contractor for all of your marketing communications needs.

We’ll do some of the work (strategy, creative) ourselves, and coordinate other services for you – all the time ensuring that they fit into your overall strategy and budget.

Marketing Plans – We help you identify your goals and your target audiences, and work with you to come up with an effective plan to meet your needs – and stay within your budget.

Research – We’ll help you design and implement surveys and focus groups to get to know your customers better.

Advertising – We can help you with concept, creative, production and media buying

Logo/Corporate Identity – Need a logo? Need a NEW logo? Let us help your create a corporate identity that suits you – and your budget. We can also help you set up letterhead, business cards, envelopes, everything you need to make a good impression.

Media Buying – A true art form. Our expert (a former sales rep) makes data-driven decisions and can usually negotiate a value-added schedule for you.

Media Relations – We can help with news releases, new conferences setting up interviews, column placement and other contacts with the “free” media

Media Training – Enhance your ability to tell your story in media interviews. No one should ever “wing it” with a reporter. Giving a good interview is a skill that requires knowing the fundamentals on how the media work—and some targeted practice.

Video – We’ll help you with the concept, script, shooting and final product

Presentations – If you need to give a speech or some other type of presentation, we can help you put your best foot forward.

Displays – Let us help you upgrade your image either within your company or at trade shows or other external venues.

Websites – We can help you create your first website from the ground up – or refresh your current site with a new design or new content

Direct mail – We’ll help you create your message and find the right list to send it to in the most cost-effective way.

Newsletters – Stay in touch with your customers! Let us help you with e-newsletters or a print version.

Writing Services – We can create templates for letters or other client communications, speeches, or just give you a hand when you need to “say it right.”

Ruth Purcell
5602 Barton Road
Madison, WI 53711

Phone: 608.442.5721